Golf Course Management

MAY 2018

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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sure the guest experience aligns with local culture. Toptracer is attempting to transform the game of golf on the range, on the course, on television and even in major sports stadiums. This technology tracks the flight of a golf ball, displays its path on video and analyzes every shot hit. Topgolf has leveraged the technology for Topgolf Crush, its social experience on tour, and is licensing Toptracer Range to driving ranges and tour- nament directors for a more interactive golf experience. Before Topgolf, Warfield served as executive director of management committee and director of customer experience at British Airways, leading more than 16,000 employees. Mark Newell of McLean, Va., was elected to serve a one-year term as the 65th president of the United States Golf Association (USGA). Newell will lead the 15-member volunteer USGA executive committee, which provides strategic direction and oversight to the association's full-time management and staff. "I'm grateful for the opportunity to serve the game of golf as USGA president and to champion our staff's work to lead, grow and sustain our sport," Newell said. "We are at an exciting time in golf's evolution, and our collective focus on ensuring its future has never been stronger." Newell, now in his eighth year with the executive committee, has chaired the Rules of Golf Committee since 2013. Smithco hired its first regional sales manager who lives and works outside of North America. John Moore , who is British, lives with his wife and family in Germany. His area of responsibility is best described as "Iceland to India," which includes all of Europe, Africa, the Middle East and Russia. Moore took over management of the European territory from Jeff Churchill , who will focus more on U.S. dealers and the rest of the Pacific Rim, including Australia and Southeast Asia. Standard Golf Co. , a manufacturer of golf accessories, announced the suc- cessful transfer of 100 percent ownership of the company to its employees via an Employee Stock Ownership Plan (ESOP). Standard Golf President Peter Voorhees pondered succession plans for the business — including selling it to an unknown party or a large corporation — but he preferred to keep the current management team intact and to maintain the culture and location of the company, which is based in Cedar Falls, Iowa. Voorhees' family founded the company in 1910. SiteOne Landscape Supply announced the return of , a stand-alone website for the legacy agronomic brand. The new website features informa- tion on Lesco products for the golf, turf and ornamental markets and a blog where users can find answers to frequently asked questions and additional resources. "Lesco has been a trusted brand among turf care professionals for decades, and we want to ensure that all our customers are aware of its full breadth of product solutions," said John Gertz, vice president of category management and leader of SiteOne's agronomic business. "The website is just the beginning. We're launching several exciting new Lesco products this spring and summer. But for now, we wanted to build a place where everyone who uses Lesco products can learn more." The new website caters to golf course superintendents, turf managers and landscape contractors looking to learn more about innovative fertilizers, control products, specialty agronomic solutions and more. Through descriptions and video testimonials, the site highlights Lesco products such as Moisture Manager and Poly Plus, and new innovations as they are introduced. YOUR FLEET COMPLETE REQUEST MORE INFORMATION OR SCHEDULE A DEMO | 800.393.0893 |

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