Golf Course Management

MAY 2018

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

Issue link: http://gcmdigital.gcsaa.org/i/972831

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58 GOLF COURSE MANAGEMENT 05.18 Leo Feser Award CANDIDATE This article is eligible for the 2018 Leo Feser Award, presented annually since 1977 to the author of the best superintendent-written article published in GCM during the previous year. Superintendents receive a $300 stipend for their articles. Feser Award winners receive an all-expenses-paid trip to the Golf Industry Show, where they are recognized. They also have their names engraved on a plaque permanently displayed at GCSAA headquarters. across town and across the planet — to impart insight and ideas in ways that were previously unimaginable. rough this information sharing, I believe we better ensure the success of not just our individual golf courses, but the golf industry as a whole. Such camaraderie has expanded my pas - sion for the work I do, and I think this re- markable aspect of our industry needs to be brought more to the forefront. Individually, we don't have all the solutions, but collec - tively, we have an overwhelming amount of knowledge. I've found that I lean on fellow superintendents for help predicting potential challenges and complications and the impact these may have on my course and customers. As superintendents, we need to have tremen - dous foresight, and the wisdom of my col- leagues has been extremely beneficial to me in this capacity, among many others. Closer to home, connecting with our own clientele and gaining their trust is another ace in the hole. Consider inviting your guests to play a round with you so you can directly hear their feedback and address it in real time. is may seem like a small gesture, but these types of actions establish relationships that can be a boon to both parties. Here at Southern Oaks Golf & Tennis Club in Burleson, Texas, taking the time to build relationships with customers has created trust as well as a constant, open line of communication. Many customers are com - fortable coming to me with questions, con- cerns and compliments, and anytime they have kudos, I remind them they can also pass them along to anyone on the maintenance team. Recently, some of the members suggested they plan a lunch for the maintenance depart - ment to show their appreciation for the crew's hard work and the excellent course that is the result of it. e lunch was a huge success, with more than 25 members and the entire mainte - nance crew attending. e staff was incredibly grateful for and encouraged by the gesture, and I think it took the already-growing trust and relationships to a new level, which will mean only good things for the maintenance department, the golf course and the custom - ers we serve. Jorge Croda, CGCS, is the golf course superintendent at Southern Oaks Golf & Tennis Club in Burleson, Texas, and an 11-year member of GCSAA. He is active in GCSAA and the North Texas GCSA, is a certified life skills coach with The First Tee, and travels the world sharing his knowledge of and passion for golf, leadership and team building. He lives in Fort Worth, Texas, with his wife, Linda, and has three children, Jimena, Jorge and Maria. The 10th tee at Southern Oaks, an 18-hole layout about 12 miles south of Fort Worth. It was recently named among the top public courses in the Dallas-Fort Worth metroplex by AvidGolfer magazine.

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