Golf Course Management

NOV 2012

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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front NINE see more @ Syngneta officials get crash course in golf course management In business, knowing your customer — their likes, their dis- likes, the challenges they face and the opportunities ahead of them — is a well-established key to long-term success. Compa- nies in the golf course management industry are no strangers to the practice, involving superintendents in everything from prod- uct development to regular focus groups. But in August on one of America's most renowned layouts, Tim Kroenke (right), the head of Syngenta's lawn and garden business in North America, gets a crash course in cup cutting during Syngenta's Daconil Action on the Course event at Pinehurst Resort in August. Photo by Scott Hollister key executives from Syngenta took things to a different level, getting their hands dirty as a part of superintendent Kevin Robin- son's maintenance team at Pinehurst No. 2 during an event they dubbed Daconil Action on the Course. "We're really trying to understand the workflow of an entire golf course operation — from the superintendent to the assis- tant to the crew — in as broad a context as possible," says Scott Reasons, who heads Syngenta's turf and landscape business in North America and was among the executives who cut cups, mowed greens and raked bunkers during the event. "We know a lot about the spraying and how superintendents apply our products, but we need to understand that in the con- text of all the other day-to-day work that goes on and how ev- erything fits together. I can't learn that sitting behind a desk; I actually have to come out here and understand a little more deeply what they do." In addition to putting their executives through the paces on the golf course, Syngenta also took advantage of the event at Pinehurst to launch two new fungicides into the market — Brisk- way and Secure. Briskway combines the active ingredient in a product already familiar to superintendents, Heritage, with a new active ingredi- ent, difenoconazole, to create a product that the company says will give customers a leg up during the heat of summer for treat- ment of diseases such as dollar spot, brown patch, anthracnose and summer patch. Secure contains the active ingredient fluazinam, and Syn- genta says it has no known resistances. It is designed to be used in concert with Daconil Action, the company says, for season- long protection. — Scott Hollister, GCM editor in chief Superintendents got the chance to ride and drive John Deere equip- ment at a recent Feedback event in Durham, N.C. The company uses the evaluations generated at the event to fine-tune its current machines and to develop new ones. Photo courtesy of John Deere Golf Supers talk back to Deere When superintendents talk, John Deere Golf listens. That's why the company invited superintendents to attend its 20th Feedback event recently in Durham, N.C. The two-day Feedback event is part of the company's re- search program to create products — from fairway mowers to greensmowers, aerators and utility vehicles — that super- intendents want to use. During the event, attendees reviewed both machines that are currently in production and "survey" machines, most of which were available to test drive. After the ride-and-drives, the superintendents provided their feedback by 26 GCM November 2012 Tree trouble in Ohio X marks the spot for Phil Cline, CGCS, at his golf course. Cline, who works at Madden GC in Dayton, Ohio, is encoun- tering a disease issue at his course. Read about what Cline is witnessing on his property in the Dayton Daily News. www. for-area-golf-courses/nSN6w/ Wanted: Home course advantage Curtis Tyrrell, fresh off the Ryder Cup, knows all about the importance of the event in relation to his course at Me- dinah Country Club. In fact, superintendents have been in- strumental for years in preparing the much-anticipated event between the Americans and Europeans, and The Wall Street Journal documented some of those examples. http://online. 483893607010.html Trump course site controversy Residents of Bronx, N.Y., have some issues with a proposed Donald Trump golf course that will be built on a city landfill that is adjacent to an explosive methane site. Learn how city officials are trying to ease their fears in the New York Daily News. methane-site-future-trump-golf-poses-threat-officials- article-1.1172506 filling out survey booklets. The second half of the first day was spent touring Deere's turf care factory in Fuquay-Varina, N.C., and seeing the full line of golf products in production. The Washington Duke Inn and Golf Club in Durham played host to a golf tournament on the second day. Attendees typically echoed the sentiments of Dan Meers- man, the GCSAA Class A superintendent at the Philadelphia Cricket Club, who commented, "I like to see what's coming down the pike. Especially with Deere's connection to the ag industry, I think they have some real exciting things in the pipeline." Although this year's event was a first for Meersman, Steve Agazzi, the GCSAA Class A superintendent at Kiawah Island Golf Resort's Turtle Point Golf Course, said he tries to attend every few years in order to "continue the conversation" with Deere about its products. Networking is another incentive for attendees. "I met a lot of good people and made some new contacts with superintendents from other parts of the country," said Lee McBurnett, the GCSAA Class A superintendent at Stonebridge Meadows Golf Club in Fayetteville, Ark. "It's a great experience; I'd recommend it to any superintendent." 9

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