Golf Course Management

JUL 2017

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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80 GOLF COURSE MANAGEMENT 07.17 Florida Ralph Dain Golf in the Sunshine State has an $8.2 billion direct impact on the state's economy, which exceeds the combined $5.4 billion brought in by all the state's theme parks. Yes, golf is bigger than Mickey Mouse here in Florida. On April 19, a delegation representing golf's allied associations gathered for the fifth consecutive year to share this message of golf's contributions to the economy as well as to environmental sustainability and charitable giving at the Florida Capitol in Tal - lahassee. Our visit didn't have a specific ask; rather, our inten- tion was to continue to foster relationships with our elected officials. These connections will hopefully prove fruitful in the future, as water quality and quantity concerns are likely to re - main at the forefront of policy decisions. In telling the story of the environmental benefits of golf courses, we focused on the natural habitat courses provide for wildlife as well as the filtering and cooling effects turfgrass has in urban settings. Another takeaway we hoped to instill in legislators was the success of the best management practices (BMP) program in Florida. Throughout the state, 396 individuals have obtained BMP certification, and the program has helped golf be granted exemption from 96 local ordinances. We also relayed to legisla - tors that the initiative has garnered national recognition, as the Florida GCSA was the 2015 recipient of GCSAA's Excellence in Government Affairs Award, thanks in large part to the state BMP program it helped develop. Our closing message was of charitable giving. In Florida, golf contributes more than $383 million annually. At the national level, golf gives back nearly $4 billion per year, surpassing the charitable offerings of the NFL, NBA, MLB and NHL combined. With roughly 1,100 golf courses and more than 132,000 Floridians employed in the industry, we can truly call our state the golf capital of the world, so occasions like Florida Golf Day are important for showcasing the value of our game. These relation - ships with policymakers may well be the foundation that allows us to continue to conduct our business in a manner that is both economically and environmentally sound. Central Plains Steve Randall In the first quarter of 2017, I had the opportunity to help facilitate 11 strategic planning sessions for GCSAA chapters across the country. These gatherings are a service GCSAA provides to its chapters and members, and are aimed at increasing chapter membership, driving attendance and participation at chapter meetings, and becoming more engaged with local middle school and high school students. In these sessions, we begin by asking attendees about their expectations of the group, which helps determine the direction of the meeting. Through a Strengths, Challenges, Opportunities and Risks (SCOR) analysis, participants then prioritize the items most vital for them and the success of the organization. The most interaction has come from the next step of the process: establishing a mission statement or reworking the current one. Some mission statements were originally pulled from a bylaws document and, in many cases, haven't been refined in years. Others simply list what the chapter does — they may mention scholarships, research, education and other important operational items, but don't really dig into the "why." Ultimately, a mission statement answers the question, "Why does our organization exist?" During our sessions, participants have had great discussions on this subject and put forth many creative concepts and ideas. GCSAA's mission is to serve its members, advance the superintendent profession, and enhance the enjoyment, growth and vitality of golf. Pieces of GCSAA's mission statement do apply at a chapter level, but each chapter is also a unique entity. All of that aside, mission statements are just words embedded in a document that is rarely — if ever — referenced. Successful organizations share and live their mission statements. I encourage you to take a deep dive into the "why" of your own depart - ment, and how you as a golf course management professional want to serve your company and its customers. For the latest updates from all of GCSAA's field staff representatives, go to www.gcsaa.org/ community/regions. Members of the Florida Golf Day delegation at the state Capitol in April. Photo courtesy of Ralph Dain (in the field) Sept. 12 — Iowa State University Field Day, ISU Horticulture Research Station, Ames Phone: 515-635-0306 Website: www.iowaturfgrass.org To find out whether you can receive educa - tion points for any of these upcoming pro- grams, go to the external education listings in the Education section of www.gcsaa.org. We want to know about your event in advance. To submit an entry for "Com - ing Up," please send your information five to six months before you'd like to see it in the magazine. We run event information for three months. Send a contact name if all details are not final. Contact GCM, Atten - tion: Coming Up, 1421 Research Park Drive, Lawrence, KS 66049; call 785-832- 3638; or email hrichman@gcsaa.org. ON THE MOVE ALABAMA James J. DeReuil, CGCS, formerly (A) at Craft Farms Golf Resort, is now (A) at Honours Golf in Birmingham. ARIZONA Christopher L. Blake, formerly (A) at Golf Creations, is now (A) at The Golf Club at Vistoso in Tucson. Steven C. Smith, formerly (C) at Mile Square Golf Course, is now (B) at El Rio Country Club in Mohave Valley. CALIFORNIA Kyle P. Butler, formerly (C) at Carmel Valley Ranch, is now (C) at The Preserve Golf Club in Carmel. James B. Frank, CGCS, formerly (AA), is now (A) at Twin Oaks Golf Course in San Marcos. Rick Menard, formerly (B) at Indian Wells Golf Resort, is now (B) at Greenhorn Creek Resort in Angels Camp. Fabricio Mondragon, formerly (C) at Coyote Hills Golf Course, is now (B) at Paradise Knolls Golf Course in Riverside. Timothy P. Powers, CGCS, formerly (A) at Pajaro Valley Golf Club, is now (A) at Poplar Creek Golf Course in San Mateo. Steven P. Showers, formerly (A) at Airways Golf, is now (A) at The Golf Club at Rio Vista in Rio Vista.

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