Golf Course Management

MAR 2017

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 17 of 125

16 GOLF COURSE MANAGEMENT 03.17 time, money and resources into covering GIS. In each of those years, the network's coverage has showcased the best and brightest of our industry, and highlighted the extent to which superintendents go in order to educate them - selves and learn about the latest and greatest products and services available to them. And Golf Channel wasn't the only national media outlet tuning into GIS in Orlando. John Maginnes from SiriusXM's PGA Tour Radio broadcast live from Orlando through - out the week, conducting a total of seven live interviews for the afternoon drive-time show "Katrek and Maginnes On Tap," all of which are now available on GCSAA's website ( www. -broadcasts ). When you roll in the reporting done by the various media outlets that specialize in cover - ing the golf course management industry — including GCM's extensive reporting from Orlando, the print version of which will be published in the April issue of the magazine — you get a GCSAA conference and trade show that was covered as extensively as any in history. I'm the first to acknowledge that hasn't al - ways been the case in this business. I've been around long enough to remember the days when superintendents weren't recognized for their efforts — when their dedication to educa - tion, to environmental stewardship, and to ad- vocacy weren't appreciated by the golfers who played their facilities or the media that covered the game. That simply isn't the case today. There is a growing appreciation and understanding of the work that superintendents do and the positive impact it has on the game. And with media coverage like we saw during the in - dustry's pre-eminent event last month in Or- lando, that appreciation and understanding is only going to increase. So, to those who had seen Golf Channel's coverage of GIS in previous years and to those who were seeing it for the first time this year, I encourage you to enjoy the recognition, be - cause you've most definitely earned it. And I think it's safe to say that the days of super - intendents playing the role of not-ready-for- prime-time players is now, officially, a thing of the past. Scott Hollister is GCM 's editor-in-chief. Scott Hollister Twitter: @GCM_Magazine Welcome to prime time (inside gcm) At last month's Golf Industry Show in Or- lando, GCSAA and golf course superinten- dents found themselves in the spotlight. And not just the usual, somewhat insulated spot - light turned toward the association's annual education conference and trade show by those within the golf business. No, the spotlight that caught most people's attention came from a source usually reserved for the exploits of Jordan, Rory and D.J., for swing tips and the latest clubs and balls mak - ing their way into the marketplace. This spot- light came from Golf Channel. The network's Geoff Shackelford and pro - ducer Donny Goertz spent three days explor- ing the Orange County Convention Center in Orlando. The result was a total of five recorded features that appeared on various shows on the network — Morning Drive, Golf Central, etc. — throughout GIS's week-long run. There was an interview with GCSAA CEO Rhett Evans, discussing the educational aspect of GIS. There was an in-depth look at the creation of the Inside the Ropes demon - stration area on the trade show floor. There were features on some of the cutting-edge technology for superintendents on display during the trade show. As these features aired throughout the week, you could tell how much the coverage meant to those of us in golf course management just by watching social media. "Thanks for the props," said one tweet. "Awesome to see #GIS17 on @GolfChannel this morning," read another. In the same breath, though, a few of those congratulatory tweets came with subtle digs at the television network. I saw more than a couple that wondered why it had taken the network so long to cover GIS — why the net - work was just now coming around to the value of spending time at golf course management's big event when it had long done the same thing at the annual PGA Merchandise Show. To be clear, those sentiments weren't mean-spirited, and they didn't overshadow the broader messages of gratitude that were being shared. But in my view, they revealed a con - tinued disconnect among many in our busi- ness between how superintendents and the jobs they do are being portrayed by consumer media outlets today and the ways they were reported on in the past. By my count, 2017 marked the fourth con - secutive year that Golf Channel had invested There is a growing appreciation and understanding of the work that superintendents do and the positive impact it has on the game.

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