Golf Course Management

JAN 2017

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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70 GOLF COURSE MANAGEMENT 01.17 with tuxedos, and (began) shipping them all over Texas, Oklahoma and New Mexico." Part of Broussard's job was to canvas those three states, looking for customers in places like men's stores, wedding boutiques and other tuxedo retail operations. "If you go to a mall, the shop there might have tuxedos, but maybe they don't have every size," he says. "Maybe they can't handle the whole wedding party. We had hundreds and hundreds of tux - edos, in every size. So our customers, which were often other tuxedo retail shops, would say, 'This suit and that suit on this date,' we'd ship them out, they'd get worn for the wed - ding or the prom or whatever, then they'd ship them back. It was one crazy business. Talk about pressure-packed." This coming from a guy who has spent the past two decades in the high-stress business of golf course management. "Well, the stress comes when you've got to get those suits out, and they have to fit the order," Broussard, a 21- year GCSAA member, explains. "But you're waiting on a bunch of suits to come back in, knowing you have to clean them, alter them and ship them back out in a matter of hours." Pinpointing a passion Broussard relates these vignettes in vivid detail and in an easygoing, South Texas drawl that has been softened a bit from spending years in the low country. He's a gifted yarn- spinner, but he differs from mere talkers in one important respect: He asks questions — as many questions as he answers — and he lis - tens to the answers. Broussard lived this go-go, black-tie life for some 10 years. He was successful, and, in certain ways, he thinks he thrived on the pressure. "But 10 years is a long time," he says. "Eventually, I wanted a change. You know, you have to be passionate about what you do. In order to work hard, you need that passion. I've always given it everything I've got. They got everything I had — but I was ready to do something else. Now that I'm in the golf busi - ness, they get their money's worth out of me." With the tux trade behind him, Broussard did indeed identify a new passion to pursue. He had always loved golf, playing the game in high school and college. Standing in a golf shop hawking shirts and equipment didn't ap - peal to him, however — too much like the retail game he'd just discarded. Somewhere along the way, he'd befriended an assistant golf course superintendent, and that world did appeal to Broussard — being closer to golf, being outside, having what he saw as the free - dom to plan one's day around the ever-chang- ing needs of a golf course, a living landscape. As quickly as he had tackled the wholesale tux business, Broussard enrolled in the turf - grass program at Horry Georgetown Techni- cal College in Conway, S.C., which sits right Broussard oversees 81 holes of golf at St. James Plantation, located about 70 miles north of Myrtle Beach, S.C. Here, Broussard consults with crew member James "Mac" McGinnis during morning course prep work. "You have to be passionate about what you do. In order to work hard, you need that passion. I've always given it everything I've got." — Conrad Broussard

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