Golf Course Management

JAN 2017

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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68 GOLF COURSE MANAGEMENT 01.17 The write stuff From selling formal duds to penning adventure novels, North Carolina superintendent Conrad Broussard's career has featured a few plot twists. Many companies rely on the Myers-Briggs Type Indicator personality test to assess employ- ees and potential hires to effectively match folks with jobs that best suit their specific talents, in- terests, needs, values and motivations. It's administered as a questionnaire, but if it were mecha- nized — like a polygraph test — Conrad Broussard, CGCS, director of agronomy at the 81-hole St. James Plantation in Southport, N.C., may just explode it. "Right out of college, I took a job at a men's clothing store," says Broussard, who earned a business degree from Texas Tech University in Lubbock in 1986. "I had worked there dur - ing school, and when I got out, I went full time — and I really enjoyed it. I liked mingling with all the folks. I enjoyed the retail mentality. Then I had the opportunity to get into the tuxedo business." Wait — the tuxedo business? "Yeah, the tuxedo business. We had two retail stores, each with a stock of tuxes, all the measur - ing and tailoring capabilities. Man, it was pretty crazy. May through September was peak season, but we were really busy at Christmastime too. After a while, the guy who owned these two shops wanted to get into the wholesale business. I said, 'Sure. I'll try that.' So I flew to Dallas to study a similar wholesale operation we wanted to mimic. Pretty soon, we bought a warehouse, filled it Hal Phillips AT THE TURN (profile) Conrad Broussard, CGCS, has followed a long and winding professional path to his current position as the director of agronomy at St. James Plantation in Southport, N.C. Photos by Matthew Silfer

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