Golf Course Management

FEB 2016

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 43 of 147

40 GOLF COURSE MANAGEMENT 02.16 Over the past few years, I have written about many communication methods, ways in which you can let your members, club offcials and golfers know what is going on with the golf course. This has included using tools such as drones, social media (most notably, Twitter), live cameras and more. The ultimate goal in using all of these tools is to make the informa - tion you already have available to more people. At Rolling Hills, I have developed a web - site to keep our members informed about the progress of every aspect of our ongoing two- year renovation project. This includes all the videos we've recorded, the written commu - nications, images from our cameras and the tweets we've shared on our Twitter feed. We have also just added recent fyovers of the new holes that will be built. The members love this site, and the beta version that was only meant to be shared with 10 people was eventually seen by a few hundred. The website is , and a quick visit can show you everything we have included there. The domain was set up in a few minutes on, and we used the company's website builder for the design. Al - though limited, it is extremely easy to use, and it took us only about three hours to complete the design. We have shared login credentials with a few people at the club, all of whom can add content from their own computers. Addi - tionally, all the Twitter messages and YouTube videos are simply embedded on the website, meaning once it is set up, they automatically update with no additional work on my part. So far, the investment in time and effort to create this site has paid off. Current members have embraced it as the place they can go to learn the latest about the renovation project. It has also served as a membership-recruiting tool, informing prospective members about the project and the advantages our club offers. The site also allows sharing on various social media platforms, including Facebook and Twitter, which has expanded the reach of the website and our club even further. Ultimately, this site is meant to serve as a central hub for all the information and media (technology) Bob Vaughey, CGCS Twitter: @rollinghillsgcm that we want to share with all stakeholders in the renovation project. The initial catalyst for this website was our desire to get it out from behind the closed doors of our members-only page so we could share all of this information not only with members, but with everyone else involved in this project — architects, builders, the wide variety of suppliers — as well as the general public. In the near future, we will be adding a few features requested by our members. These include discussion threads, timeline views of various holes on the golf course, and inter - views and discussions with our course de- signer, David Kidd of DMK Golf Design. Another positive of this website is that it will serve as an archive for everything we are collecting during the work. The information we've acquired from daily videos, drone fy - overs and photos not only helps us communi- cate with members about what is happening on the course, but also gives us a place where we can reference the terabytes of data we are collecting on every aspect of this project. As stated before, I've focused quite a bit in the past on how superintendents can use technology to communicate. Go to www. to see many of these meth - ods at work. Spend a small amount of time setting up any of these systems, and in only a few seconds, you can communicate course conditions and other information from your phone while sipping your morning coffee on a green. Bob Vaughey, CGCS, is the director of agronomy at Rolling Hills Country Club in Palos Verdes, Calif., and a 12-year GCSAA member. One-stop shopping The ultimate goal in using all of these tools is to make the information you already have available to more people.

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