Golf Course Management

OCT 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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76 GOLF COURSE MANAGEMENT 10.14 Each master plan will be called upon to solve unique problems in unique demographic markets. But a common theme that will repeat itself is the need for today's master plans to ad - dress these commonly sought goals and objec- tives from projects our clients are discussing with us: • Improve strategy and shot value on each hole • Decrease high-maintenance areas where possible throughout the course • Increase each hole's aesthetic appeal for ex - isting and new members at private clubs • Increase each hole's aesthetic appeal for ex - isting and new patrons at public and resort courses Put simply, clubs want to touch, feel and smell the fruits of the master planning, so as to increase annual revenue while lowering an - nual maintenance costs. I don't think any golf course architect will tell you that these are easy goals to achieve. But by no means are these demands deal-breakers, and architects who excel in meeting them will continue to remain busy through both good and bad times in the golf industry. Cases in point To help illustrate my point, I have put together a few examples from recent master planning contracts my company has managed wherein goals were mandated by the client. The priorities on each project were identical to the bulleted items cited above. Lincolnshire Fields CC The frst example comes from work we did with Lincolnshire Fields Country Club in Champaign, Ill., where J. Scott Werner, CGCS, a 28-year member of GCSAA over - sees maintenance. As a part of this project, the three greenside bunkers on the 11th hole were reduced in size by 50 percent, but the hole's strategy and shot value actually increased sig - nifcantly due to the bunkers' new locations. A signifcant area of low-maintenance fes - cue was planned for the front right of the tees, replacing the higher-maintenance Kentucky bluegrass rough. The amount of bentgrass ap - proach was also reduced by 50 percent. The result was a more strategic golf hole that the members will enjoy, with a reduction in the costs to maintain this hole serving as an added beneft for Werner and his team. Each master plan will be called upon to solve unique problems in unique demographic markets. The master plan (top) and before-and-after views (bottom) for hole No. 11 at Lincolnshire Fields CC in Cham- paign, Ill. New bunker locations and more low-maintenance fescue created a more strategic golf hole and reduced costs. Island Hills GC We also recently completed work on the Championship Course at Island Hills Golf Club in Centreville, Mich., located in the cen - ter of the state, just south of Kalamazoo. This is a unique facility that features no less than six different golfng options for its patrons, from the traditional Championship and Mini courses to two different seven-hole loops. At Island Hills, where Joe Jehnsen, CGCS, a 19-year GCSAA member, serves as direc - tor of grounds, our work focused on play- ability and maintenance improvements. On the sixth hole, the strategy and shot value have increased, while the surface areas of the

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