Golf Course Management

SEP 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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40 GOLF COURSE MANAGEMENT 09.14 Have you applied for a job in the past few years? If not, you may be surprised by how technology has revolutionized the process of conducting a job search. The application and hiring process in the golf and turf industry re - lies heavily on online job sites, email and social media. Yes, personal interactions and network - ing are still essential, but at some point along the way, you will need to navigate the appli - cation and hiring process using technology. In this column, I will focus on job search funda - mentals and tips for how to professionally pres- ent yourself in the digital age. Online job boards. A great place to begin your job search is through job boards such as the GCSAA online job board at www.gcsaa. org . Job boards vary, but generally you will be able to view jobs and upload your résumé along with other information. Always upload your résumé as a PDF fle. Do not upload MS Word fles because they will not remain properly for - matted. One aspect about uploading your ré- sumé that takes consideration is whether it will be viewed by potentially more than one target employer. You may or may not have the op - tion of customizing your résumé for each job. If not, be sure to consider all different target audiences and upload a version that will ad - dress relevant points for your distinct targets. For example, if you are looking only for work in your region of the country, you may want to highlight your turf expertise and experience in that region; otherwise, if you are considering other regions of the country, emphasizing your experience only in that geographic area could be a deterrent. Email. If a job posting lists an email ad - dress to submit your documents, here are a few tips to present yourself in the most pro - fessional manner. In the body of the email, I recommend writing a brief statement express - ing your interest in the position and the golf facility, and then referencing the attached fle. The attachment should be a PDF fle, not an MS Word document, which can be altered and could possibly be viewed improperly by the recipient. The attached fle should contain your cover letter, résumé and references. For instance, a typical mid-level superintendent fle would contain three to four pages total and would be perfectly formatted to print nicely as three or four pages. This is very important. In this digital age of restricting in-person access to decision makers, your email and attached documents must be professional and absolutely error-free. This is your chance to make a frst impression and get one step closer to your goal of getting an interview and, ultimately, the job. Social media. According to a study con - ducted by the Society of Human Resource Management in 2013, 77 percent of compa - nies use social media for their recruiting. In addition to using it as a recruiting tool, 80 per - cent of hiring managers use Internet searches to research candidates before offering an in - terview. One in three employers has rejected candidates based on something they found in social media. Google your name and see what employers will learn about you. LinkedIn is a great starting point to enhance your online presence. Make it a priority to create a profes - sional LinkedIn profle page. Also ensure all of your other social media and online listings are professional and will contribute in a positive way to your job search. Career websites. Another growing trend, particularly in the golf and turf industry, is to create an online career portfolio to showcase your achievements and tell your story. These can be powerful tools using photos to convey what text cannot communicate in traditional career documents. Put a link in your uploaded résumé, or mention your website with a link in an email submission to encourage readers to learn more about you. Be in control of your digital communica - tions and online presence. By using technology properly, you will underscore your profession - alism and strengths expressed in your career documents and personal interactions, and suc - cessfully advance your career in the digital age. Carol D. Rau, PHR, is a career consultant with GCSAA and is the owner of Career Advantage, a career consulting frm in Lawrence, Kan., specializing in golf and turf industry careers. GCSAA members receive complimentary résumé critiques by Rau and her team, résumé, cover letter, and LinkedIn creation for a reduced member rate, along with interview preparation and portfolio consultation. Applying for a job in the digital age According to a study conducted by the Society of Human Resource Management in 2013, 77 percent of companies use social media for their recruiting. (Career) Carol D. Rau, PHR

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