Golf Course Management

JUL 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

Issue link: http://gcmdigital.gcsaa.org/i/335642

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Photo courtesy of The Toro Co. The Bull Tractor Co. helped revolutionize the farm tractor industry in the early 1900s, but it was far from satisfed with engines that were being produced in those days. In 1914, that all changed. The Toro Motor Co. was founded that year to build engines for the Bull Tractor Co. Although the Bull Tractor Co. folded four years later, Toro kept on humming. Its ability to grow and prosper spanned decades, and this month Toro reaches a milestone. On July 10, Toro celebrates the 100-year anniversary of the day in 1914 when the company was founded. Toro is planning a yearlong celebration to mark an achievement that not many businesses have matched. What has contributed to Toro's longevity? Toro chairman and CEO Michael J. Hoffman has an answer: "The character of our people and channel partners, and their relentless commitment to serving our custom - ers and building market leadership through innovation." Landmark moments in the history of the Minneapollis-based company whose trademark red equipment now circles the globe include: 020-029_July_Front9.indd 20 6/17/14 4:23 PM

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