Golf Course Management

MAY 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 72 of 155

their impact on the overall process (http:// your-biases-when/). The frst step is to iden - tify the common biases within the individual decision-maker. A thorough, honest review of each decision-making process — good and bad — can determine where the faulty think - ing or learning occurred. Once common bi- ases are known, they can be searched out dur- ing future decision-making processes. Assembling an internal or ex - ternal team to act as a sound- ing board or as a contrarian also can help to reduce the impact of bias by bringing in additional information and perspective. It is helpful to remember that the biases these individuals will bring to the process will also need to be managed. Although a larger team can make the process more cumber - some, it can also elevate the decision- making process to a strategic level in - corporating all of the necessary data and potential impacts. Often, decisions are made on an operational basis with very "low-level" perspective. By bringing in other team mem - bers with additional perspectives, the decision can be elevated to a higher, more strategic level that can evaluate the costs and benefts to the entire operation. This will require a greater effort at communication within and across departments in order to fully understand the available data as well as the potential risks and rewards of a decision. Leo Feser award CANDIDATE This article is eligible for the 2014 Leo Feser Award, presented annually since 1977 to the author of the best superintendent-written article published in GCM during the previous year. Superintendents receive a $300 stipend for articles. Feser Award winners receive an all-expenses-paid trip to the Golf Industry Show, where they are recognized. They also have their names engraved on a plaque permanently displayed at GCSAA headquarters. The result can be a more informed and unifed team and a better (not easier) decision- making process. David J. Kuypers is the GCSAA Class A superintendent at Cutten Fields in Burlington, Ontario, Canada. He is a 15-year member of the association. 062-067_May14_Decisions.indd 66 4/16/14 2:49 PM

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