Golf Course Management

MAR 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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20 GOLF COURSE MANAGEMENT 03.14 Just brew it It may be a stretch to compare Orlin Reinbold to Bo Jackson. Reinbold, though, certainly has lasted a whole lot longer. You know Bo, right? He was the 1980s two-sport specialist who played baseball for the Kansas City Royals in the spring and summer before trans - forming into a running back for the Los Angeles Raiders in the fall and winter. A severe football-related hip injury eventually caught up with Jackson, who continued to play baseball but never realized his full potential in either sport. Reinbold (pictured, to the right), however, seems to be excelling in two different felds. Besides ownership of Landmark Turf & Native Seed, Reinbold has planted roots in the brewery market. Reinbold is majority co-owner with Jason Miller (pictured left) of Orlison Brewing Co. in Airway Heights, Wash. The twosome took control of the fedgling business and have done well enough that they are in expansion mode. Spe - cializing in lagers, Orlison Brewing Co. is now selling its products in grocery stores across the Great Northwest. "My accountant has been a naysayer," Reinbold says, "but now, looking at the numbers, he says we can make it. It's on a better fight path." Entrepreneur may best describe Reinbold, 63. In fact, it runs in the family. His grandfather, August Reinbold, oversaw one of the frst reclamation seed properties in the 1940s. Orlin graduated from Washington State University with a degree in agriculture and horticulture. Later, he taught people about the business and ran a greenhouse before showcasing his creative side to the world. In 1995 he developed Moisture Smart, an evaporation gauge designed to simplify watering lawns and yards. The reception for Moisture Smart was underwhelming. "It was the greatest invention ever," Reinbold says, "but it never went 020-029_March4_Front9.indd 20 2/18/14 1:42 PM

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