Golf Course Management

MAR 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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03.14 GOLF COURSE MANAGEMENT 101 At the 2014 Hawaii Golf Ho'olaule'a Awards Banquet, Russell Dodge, CGCS Retired, received the Lifetime Achievement Award and Robert Medeiros Jr. was honored with the Superintendent of the Year award. The board of directors of the Aloha Section PGA and their peers chose Dodge and Medeiros. Dodge (pictured to the right) landed his frst superin- tendent position at Kaluakoi Golf Club Molokai in 1977. Dodge, who became certifed in 1985, also served at Waikapu in Maui, Koele & Manele in Lanai, Sandalwood in Maui, Kapalua and Kahili & King Kamehameha in Maui. Medeiros (pictured far left) has been at Kiahuna Golf Club in Kauai for 19 years. He was one of the frst superintendents to convert golf course turf to seashore paspalum. In 2005, Kiahuna was named Water Conservationist of the Year. Lifetime AWARD Maureen Clark is the new product manager at Dow AgroSciences. She is execut- ing the portfolio marketing strategy and implementing product launches, marketing research and communication plans. Clark originally joined the Dow AgroSciences sales team in 2008. In 2009, she was assigned a turf and ornamental representative role in western Florida. In 2013, Clark moved to Indianapolis as the Marketing Excellence Through Technology (METT) implementation leader for the crop protection business. Clark replaces Andy Kaler, recently named district sales manager for the Pacifc Northwest district in coastal crops. HackGolf is a movement by industry leaders to make the game more fun. The group of industry leaders includes Ted Bishop, president of the PGA of America; Mark King, CEO of TaylorMade Adidas Golf; and Joe Beditz, CEO of the National Golf Foundation. "We have to recognize the fact that we (the industry) have not been able to fx the massive exodus of consumers from our game," King says. "Traditionalists are resisting concepts that will elicit real change, so it is time that the people have a voice and can share their ideas to reverse this trend." King and his group are calling on golfers everywhere to submit ideas that will re-energize golf and attract new players. Their website is www.hackgolf.org. "This is an industry-wide experiment," says Bishop, a fve-year member of GCSAA. "We don't have the answer, but by tapping the collective creativity of millions of golfers who love this game as much as we do, we will fnd the solution. Then, as an industry, we need to demonstrate the courage to implement non-traditional solutions." 100-103_March14_IndustryNews.indd 101 2/18/14 1:48 PM

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