Golf Course Management

FEB 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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John Deere was a blacksmith and inventor, but if he were around today, it would not be a stretch to think he might have been a golf course superintendent. You see, John Deere was a man of principle who lived by the core values of integrity, commitment, quality and innovation. As a golf course superintendent, those con- cepts most certainly strike home as they are the foundation of the profession you represent. Founded in 1837, Deere & Company has lived and breathed the core values of its founder. GCSAA members have come to know of the Deere "way" through its products and services. But Deere sees itself as more than a manufacturer. Deere sees itself as your partner in providing a landscape that benefits communities across the nation recreationally, environmentally and financially. Deere invests in GCSAA and its members because they know your profession is rapidly changing. Deere's commitment to students as a sponsor of the GCSAA Collegiate Turf Bowl demonstrates the commitment to those about to enter the field to ensure they have the proper skill set to be successful. Deere also partners with Bayer Environmental Science to conduct its Green Start Academy for as- sistant golf course superintendents as a means to expose them to trends and network with peers and industry leaders. Deere shares GCSAA's commitment of serving golf course su- perintendents, advancing their profession and enhancing the game of golf. Partnerships such as this are the reason both golfers and employers consider golf course superintendents to be key to the enjoyment of the game and the success of the facility. A 175-year legacy of commitment to customers. PLATINUM PARTNER to have the most robust and customizable financial options in the industry. Both must be supported by a network of distributors that's incredibly responsive, with a long, stable history of dedicated service to the Golf industry. So commitments that are made are always kept, long into the future. Our dedicated experts are the clearest repre- sentation of what makes John Deere one of the most respected brands in the world. From hosting service clinics to training classes to our outstanding parts-delivery system, they embody the unwavering promise that stands behind the John Deere brand. Ready for the future Our commitment to the industry goes beyond pro- viding leading services and products for today. With nearly $3 million-a-day invested in research and development, we're always looking to develop new ways for turf professionals like you to succeed out on the course, and to provide the valuable business solutions managers need to meet the bottom line. Trusted by the best courses on Earth John Deere Golf is dedicated to supporting the superintendents, club managers and technicians who care for the best courses on Earth. With a 175 year heritage of integrity, quality, commit- ment and innovation, we understand our golf custom- ers need a trusted business resource, fully equipped and qualified to realize their growth and success. Trusted performance To deliver course conditioning required by the most demanding players, golf course maintenance professionals around the world rely on our full line of best-in-class products which include the industry's first hybrid greens and fairway mowers, and labor- saving conveniences like Quick Adjust cutting units. Along with equipment, we understand a key element of course operations in today's economy is managing to budget. Which is why our in-house team at John Deere Financial works to custom-tailor the best options for specific leasing and buying needs to make the numbers work for you. But it's not enough to offer the best equipment or PLATINUM PARTNERS Partner Recognition Program Committed to the game We're proud to partner with leading industry associations and incredibly value our role as a Platinum sponsor of the GCSAA. Our involvement with your Association allows us support the education and professional development of turf professionals. We are particularly honored to sponsor the annual Turf Bowl competition, which is just one of the many ways, from the Green Start Academy for Assistant Superin- tendents to being the Official Equipment Sponsor of the PGA TOUR®—that we are dedicated to making this great game, even greater. 2014_PRP_Deere_11X17.indd 4-5 1/16/14 2:09 PM 084-091_Feb14_Burn.indd 91 1/17/14 11:46 AM

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