Golf Course Management

FEB 2014

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

Issue link: http://gcmdigital.gcsaa.org/i/255121

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18 GOLF COURSE MANAGEMENT 02.14 Whether most readers notice or not, each issue of GCM has a specifc editorial focus that guides the content decisions we make during the planning process for each magazine. Some months, that's pretty obvious — if you don't know that January GCM is the Golf Industry Show issue, then you're probably not paying much attention. Some months prob - ably aren't so obvious — if you knew that No- vember had been the Emerging Trends issue, you're probably paying too much attention. For the most part, those focuses had re - mained unchanged for many years. But as a part of the exercise that resulted in the re - designed version of GCM that debuted last month, we came to the realization that if we were changing the look and feel of the magazine, we also needed to change the way we planned what would actually end up in the magazine. So those lists of editorial focuses got a face - lift, too. All but a handful were completely re- tooled. You'll see an issue of GCM that will focus on greens, one that will focus on bunkers and another that will center on equipment. GCSAA members will take the spotlight in one issue, while golf course management on the international stage will be front and center in yet another. For all those changes, though, there were a few issues where we decided to leave well enough alone, and February is one of those. For many years, we've turned our attention in this issue to golf, the environment and matters of sustainability. And again this year, we've kept our focus squarely on those areas. One of the reasons that has always made so much sense is because February is when we have traditionally unveiled the winners of two major GCSAA environmental awards, the President's Award for Environmental Steward - ship and the Environmental Leaders in Golf Awards, which the association presents in con - cert with Golf Digest. And this issue of GCM is no different — you can read about Presi - dent's Award winner Roger Stewart, CGCS, from TPC Twin Cities on Page 56, and you'll fnd stories on the ELGA winners, including overall winner Paul L. Carter, CGCS, from The Bear Trace at Harrison Bay beginning on Page 68. But the sustainable theme of this issue goes much deeper than those two obvious touch points. As a part of our redesign of the maga - zine, we created opportunities to spread the editorial focuses more broadly than we had been able to in the past. For example, you'll fnd sustainability sprinkled throughout our Front Nine news section, whether in the tale of a St. Louis superintendent who uses the trees on his golf course to help provide sweet treats for his club's restaurant or in the report on a series of new environmental benchmarks for a major golf resort operator. It's in this month's collection of Insights columns, including an examination of the role golf course turf can play in carbon sequestration efforts. It's also in this month's research section and the story from Cornell University's Jen - nifer Grant, Ph.D., on the environmental research that has taken place on the Green Course at Bethpage State Park in New York. It's even tucked away in stories that, at frst blush, don't appear to have any connection to golf and the environment at all. This month's story on the use of controlled burns on golf courses from Michigan superintendent Scott Spooner isn't just a great piece of practical, how-to information, it's also a glimpse into ways superintendents can follow Mother Na - ture's lead in the management of native areas. Now, I wish I could tell you every single one of these examples was part of a carefully calculated plan to plant sustainability refer - ences from cover to cover. I wish I could, but I can't. But I am gratifed that the new GCM has delivered the kind of fexibility that our staff craved when we set about our work on the redesign and that it has allowed us to pro - duce a rich depth of content throughout the magazine that we believe will appeal to super - intendents from all kinds of courses around the world. Scott Hollister is GCM 's editor-in-chief. Scott Hollister shollister@gcsaa.org twitter: @GCM_Magazine Perfecting our focus Whether most readers notice or not, each issue of GCM has a specifc editorial focus that guides the content decisions we make during the planning process for each magazine. (inside gcm) 018-019_Feb14_IGCM.indd 18 1/17/14 11:48 AM

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