Golf Course Management

JUL 2013

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 35 of 119

THE INSIDER: career Carol D. Rau, PHR Creating a résumé: Part II In my last column (May GCM, Page 32), I began to answer the question that golf course superintendents ask me daily: "How can I create a résumé that will stand out and help me get an interview?" RÉSUMÉ tips For an in-depth look at strategies mentioned in this column, see Rau's new podcast "Top 5 Résumé Tips" on the GCSAA website. Click on the Jobs section ( Resources/Resume-tips.aspx). 32 GCM July 2013 I began with two key strategies: 1) Focus on the audience, and 2) Get the reader's attention quickly. This month, I'm offering two additional proven tips you can implement to create a winning résumé in the golf and turf industry — activate your experience and use the format to your advantage. Activate your experience. The experience section of your résumé should not just be a listing of employers, titles and tasks. Remember, all of the other qualifed candidates will have similar experience, titles and tasks. The goal of a résumé is to articulate what sets you apart, and it is critical that your experience section continues your message of why you are the best candidate for the target job position. In addition to listing your employers, titles, dates of employment and a summary statement describing the scope of your responsibilities, start focusing on results and achievements. What results do you have a proven ability to generate? Emphasize tangible, specifc outcomes from past employers and how they relate to the results you will provide for the prospective employer. Refer to your research when determining what to include and emphasize points that you believe the target audience is seeking in their specifc job opening. Include examples such as cost savings, growth in membership and/or golf rounds, employee training and management, and leadership team contributions to demonstrate your skills and set you apart. Use the format to your advantage. Many GCSAA members ask simply, "How is it possible to convey all my experience, education and strengths on a one- or two-page document?" When we critique member résumés, we often see résumés that are simply too long. Outstanding achievements can be easily overlooked among long lists, paragraphs of information and redundant listings of tasks and responsibilities. For example, if you were an assistant superintendent at multiple facilities, do not repeat a list of tasks for each employer, but rather specify noteworthy results and achievements under each listing. Another strategy in formatting is to organize your résumé in a way that highlights your individual strengths and career successes. For example, during the recent economic downturn, many clients want to de-emphasize recent employment gaps and/or employment unrelated to the golf and turf industry. To ensure the reader doesn't miss your relevant career experiences and achievements, include a strong summary section to start your résumé (as detailed in Part I), and then consider changing section titles to list your best employment listings frst. Perhaps use the title "Golf Management Experience" instead of just "Experience," which would allow you to list your most recent career role in the golf industry frst. To fll in the time gap, you could also add a section such as "Additional Experience" to note supplementary work. As you build your résumé, I would offer these fnal questions when determining the content and organization of your résumé. Is the format clean and easy to follow? Will this point help me get an interview? Does this point relate to the target employer's needs and focus? And ultimately, does my résumé help me stand out? GCM Carol D. Rau, PHR, is a career consultant with GCSAA and is the owner of Career Advantage, an employment consulting frm in Lawrence, Kan., specializing in golf and turf industry careers. GCSAA members receive complimentary résumé critiques by Rau and her team, résumé and cover letter creation for a reduced member rate, along with interview preparation and portfolio consultation. She can be contacted at

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