Golf Course Management

JUN 2013

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 144 of 157

Bringing GCSAA to you GCSAA's feld staff program grew in 2012, resulting in seven of the nine GCSAA regions having resident representatives. The remaining two regions — Mid-Atlantic and Southeast — will be staffed in 2013. The feld staff program is based on utilizing the boots on the ground concept to deliver association programs to the members and enhance communications between chapters and the national headquarters. The feedback from those regions already staffed has been highly positive. While each region is unique, there are similarities. Field staff has been active in GCSAA government relations efforts in helping to galvanize grassroots assistance in reaching out to lawmakers and organizing state golf days. They have been facilitators for chapters in conducting strategic planning sessions, developing business plans and then executing on them. Helping members utilize GCSAA programs to their beneft has been a tangible beneft of feld staff. Through chapter meetings, educational conferences or tournaments, feld staff has been able to share such elements as the latest resources to advance one's career, enhanced education offerings, new online information and conduct outreach to golfers, employers, environmental groups and others. Education how and when you want it The foundation of GCSAA remains a strong education program that is recognized as the best in the industry. Strong attendance at the GCSAA Education Conference for seminars and other sessions reinforce the notion that golf course professionals are life-long learners. In late 2011 GCSAA implemented free webcasts for members and then this past year added industry webcasts to the education menu. Member feedback solidly reinforced the popularity of these webcasts with a 500-percent annual increase in webcast participation. The addition of industry webcasts allowed experts in a variety of categories to share information in a non-commercial manner. The beauty of these webcasts is not only are they free and easy to use, but they are also archived. Members can access the webcasts anytime at the click of a mouse. Integrated communications GCSAA offers members a variety of means to consume information that assists them in their jobs, but also keeps them abreast of industry trends and builds the member network. GCSAA's growing online presence is continually refned to meet their needs. Through the GCSAA website one can manage their membership information, connect with other members, view online videos, consume education, contact their elected lawmakers, utilize tools and documents to manage their facilities and access research, among other uses. GCSAA's award-winning fagship publication, GCM, is fully digital and mobile optimized. A sister publication, GCM China, was added to serve a growing market in a digital format. Blind readership surveys continue to regard GCM as the top publication in the industry. Two electronic newsletters provide weekly content for member consumption. GCSAA's This Week shares news and information about membership and how the resources can be utilized by it. Turf Weekly is a weekly e-publication that communicates industry news to golf and related turf industries. While networking used to be known as a physical gathering of individuals, today most people think of networking in the virtual sense. GCSAA has networked the golf course superintendent profession with a strong mix of social media. This includes an interactive online video component known as GCSAATV, the GCM blog, multiple Facebook pages and Twitter feeds and the highly traffcked GCSAA online forms. Making sustainability practical GCSAA has been a leader in the golf industry by defning sustainability and creating resources to assist members in taking such an approach in managing their golf facilities. Through funding from GCSAA's philanthropic organization — the Environmental Institute for Golf — new education programs, case studies, presentations/symposiums, research and surveys have been created for members. The last phase of GCSAA's Golf Course Environmental Profle — Pesticide Use — was released as a resource for facilities, government and media to use in their respective work environments. The EIFG — with a focus on funding research, outreach, education and scholarship — rolled out a pilot program to generate badly needed research funds for GCSAA and its chapters. Building on the creation of the Carolinas GCSA, Rounds 4 Research was piloted in 2012. The online auction of rounds of golf raised revenues to support research-based initiatives for both GCSAA and participating chapters. The program was opened to all turf organizations in 2013. Taking GCSAA to the world GCSAA's leadership in golf course management is demonstrated by a healthy participation rate of those outside the borders of the U.S. Golf course managers from all over the world maintain GCSAA memberships, attend conference and show, participate in webcasts and view GCSAATV productions. This demand, plus the potential to expand the association's revenue base, resulted in GCSAA growing its international presence. The frst targeted foray has been in China, where the association has partnered with Reed Exhibition Services (owner of the PGA Merchandise Show) to offer education at the China and Asia golf shows. In addition, GCSAA began publishing a sister publication — GCM China — in a digital format. GCSAA has also traveled to other countries to present information and education at the request of golf course managers and their associations. GCM's content, including research articles, has been shared with other publications, primarily in the Far East. GCSAA will continue to explore opportunities to build international coalitions, serve its members and build revenue opportunities. G-5

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