Golf Course Management

JUN 2013

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 125 of 157

MESSAGE FROM THE CEO Making connections OUR MISSION The Environmental Institute for Golf fosters sustainability through research, awareness, education, programs and scholarships for the beneft of golf course management professionals, golf facilities and the game. OUR VISION With respect for the game and the environment, the EIFG inspires environmental, social and economic progress through golf for the beneft of communities. Collaboration between the golf industry, environmental interests and communities will lead to programs and services benefcial to all who come into contact with the game of golf. The Environmental Institute for Golf has always been about building relationships and bringing together the varied elements of the golf world to garner support for programs and resources that aid golf facilities as they implement sustainable management practices. In 2012, the EIFG set out to strengthen these connections with a rebranding and repositioning effort developed to create a better understanding of the tie between the EIFG and GCSAA. With the goal of the effort to increase and expand member and chapter support, as well as industry awareness and support, the EIFG engaged in two key fundraising initiatives to increase engagement: Rounds 4 Research and High Five. Since launching as a pilot in July 2012, Rounds 4 Research has already raised more than $28,000 for turfgrass research. It's based on the simple premise of working with GCSAA chapters and other organizations to procure rounds of golf to be donated for online auctions. The majority of the proceeds are directed back to the fundraising partners for local research. The program continues to grow as the auctions for 2013 are already set for June and August. We look forward to seeing continued success for this program. The High Five campaign was launched in October 2012. This fundraising effort is directed at new GCSAA members or those not currently giving to the EIFG. It was designed to encourage a donor to give at a level that fts his or her budget starting as low as $5. Over the next two years, the EIFG's goal is to secure support from at least 51percent of GCSAA members, and the High Five initiative is a great start. We are also fortunate to have solid relationships with so many industry supporters, such as Bayer Environmental Science. In February, Bayer announced Healthy Turf, Healthy Tomorrow, a program aimed at advancing plant health research and education for GCSAA superintendents to help ensure the future of the industry. As we venture into new programs and campaigns, we never lose sight of those elements of the EIFG that form our foundation: research, education, scholarships and advocacy. We're using these new programs to build on the historical success of our core components. Whether from new campaigns or our traditional means, all the funds raised by the EIFG go to securing the future of the profession and the industry. Through our philanthropic efforts, we are making a difference. The EIFG is expanding research; we are funding scholarships for young minds; we are providing educational opportunities for established professionals; and we are giving a voice to the industry. A new logo and website launched in 2012 may be the most visible aspect of the refocusing of our efforts, but they are just the graphical representations of our deep commitment to building a collaborative organization that engages and embraces all facets of the industry to make golf more enjoyable and sustainable. I am excited to see how our new efforts will form new connections and shape the future of the EIFG and the game of golf. Rhett Evans Chief Executive Offcer I-2

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