Golf Course Management

APR 2013

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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President's Message by Patrick R. Finlen, CGCS Advocacy is a shared responsibility April is a busy month in many respects. For golf course reach out to employers and golfers. We touch employers in many ways, but chief among them is through advertising superintendents in the United States, we are either deep in the intradepublicationsthatspeaktoavarietyofconstituents. middle of golf season, have recently opened courses for play or Wedebutedtheseadsinourweeklynewsletter,GCSAA This are making final preparations before golfers begin teeing it up. Week, a few weeks ago. The employer message is a play on ForGCSAA,Aprilisatimewhenseveraleffortsareun- theexpertiseofGCSAAmembersandtheirstewardshipof dertakentoadvocateforthegame,associationandtheprofes- the environment: "Mother Nature provides the canvas, but sion.AndwhileGCSAAisexecutingthesetacticsonyourbe- GCSAAmembershelptomakeitaworkofart." half,thesuccessoftheseeffortscanbesignifcantlyenhanced As with our efforts to reach the employer, we use varybyyourengagement. OnApril16,GCSAA'sGovernmentRelationsCommitFor GCSAA, April is a time when tee,boardofdirectors,staffandvariousmemberswillbein several efforts are undertaken to Washington,D.C.,toparticipateinNationalGolfDay.As partners with the Club Managers Association of America, advocate for the game, association theNationalGolfCourseOwnersAssociationandthePGA and the profession. And while ofAmericaincomposingtheWeAreGolfcoalition,weare GCSAA is executing these tactics workingtogivegolfastrongervoiceregardingdisasterrelief legislation,taxissues,laborandtheremovalofbarriersthat on your behalf, the success of these impedegolf'sabilitytoconductbusiness. efforts can be signifcantly enhanced Thisisanimportantdayforusaswemeetwithnumerous policymakersandtheirstaffstodiscusstheseissues.While by your engagement. the day allows us to have good conversations and develop strongrelationships,thesuccesscomesfromhavingacontin- ingtacticstoreachthegolfer.Primeamongthoseisourconuedpresencewiththeseindividuals.Thatpresencehasbeen tinuingrelationshipwithGolfChannel.YouwillseeGCSAA feltsincetheWeAreGolfcoalitionformedin2008.Westay anditsmembershighlightedincommercials,liveinterviews, inconstantcontacttomakesureourinterestsarewellknown coursesetupfeatures,brandedgraphicsandrecognitionfrom andsupported. on-airtalent.Ibelievethisrecognitionisatestamenttothe OnNationalGolfDay,staffwillbeconductingasocial successofoureffortstobrandthesuperintendentasakeyto mediacampaigntosharegolf'sstoryandwhattheassociation theenjoymentofthegame. andmembersaredoingtoadvocateonitsbehalf.MoreinInthesamewayweencourageyoursupportoftheassociaformationonthatcampaignwillbeforthcoming,butIhope tion'sadvocacywithlawmakers,itisimportantthatGCSAA youcanmaketimetohelpspreadthegoodword,notonlyon memberssupporttheassociation'soutreachtoemployersand April16,butthroughouttheyear.Someofthemosteffective golfersaswell.Whileitisnecessaryandvitalthatanational advocacy takes place at the local and state levels, so check strategybeimplemented,itmustbebolsteredbygrassroots withyourchaptertoseewhateventsareplannedinyourarea. activities. I urge you to participate in these programs this OnApril22,theworldcelebratesEarthDay.Aswehave month,butalsomakethecommitmenttodosothroughout doneinthepast,wewillbecommunicatingthegoodwork theyearwhentheopportunitypresentsitself. superintendentsdoinstewardingtheland.Wewillalsobe conductingasocialmediacampaigntoengagemembersand GCM othersasweshareinterestingfactsaboutgolf'srelationship withtheenvironment. Patrick R. Finlen (pfinlen@olyclub.com) is the director of golf at The Olympic This month will also see us begin a new campaign to Club in San Francisco and a 28-year GCSAA member. 16 GCM April 2013

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