Golf Course Management

MAY 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 35 of 141

32 GOLF COURSE MANAGEMENT 05.19 In the March 2019 GCM career column, we discussed that hiring committees in the golf industry want to learn about you as a per - son and how you will fit with their leadership team, beyond your experience, education and turf skills. We identified job search strategies for getting a hiring committee to see you as a person and not just another name on the ap - plicant list. I began with tips for your cover letter and résumé to heighten and underscore your unique story. Here in Part 2, I will offer additional tips you can incorporate in your interview answers and portfolio to display what you offer a pro - spective golf facility as an individual and not just a turf technician. Interview. is is the most critical phase to tell your distinctive story during the job search process. First and foremost, realize that all the candidates being interviewed are qualified and can do the job well. Expect the other candi - dates to have similar or better experience, edu- cation and skills in some areas than you do. It is incumbent upon you to set yourself apart and clearly communicate YOUR strengths and why YOU would be the best fit on their leadership team. e two critical parts of the interview are the beginning and ending, and both are an opportunity to share your story. First question: Practice, practice, practice your opening statement, which would fit in answering any of the typical opening ques - tions, such as, "Tell us a little bit about your- self," or, "Why did you apply for this job?" is is your chance to give them insight into you as a person. Articulate high points in your life and career, and then end your answer by bringing it back around to the audience and how your story has led to their golf facility. Express why you want to be part of their orga - nization and how you would be a supportive, valued member of their team. Last question: is is when you hit a home run and deliver your closing statement. Not a closing statement about your years of ex - perience and turf types, but rather why you want to be part of their organization and how your unique story leads to them. Typically, you will be asked a final question, such as, "Is there anything else you want us to know about you?" or, "We are interviewing several quali - fied candidates; why should we hire you?" You must have a strong answer to pull the hiring committee back to why you are the best fit for their organization. I encourage you to revisit those top three strengths that you highlighted in your cover letter and résumé — those points you alone possess to be a successful member of their leadership team. Portfolio. An effective way to tell your story and stand out from a crowded field of candi - dates is to supplement traditional career docu- ments with a portfolio. is can take a variety of forms, but basically it is a way to provide context and additional insight into you as a professional and person. Options vary greatly, from simply listing a link on your contact in - formation to your LinkedIn, Twitter or blog, to more involved options, such as creating a personal website or a hard-copy portfolio to give the hiring committee. Tell your story, not just stats. Remember that your target audience already has basic in - formation about your experience and educa- tion. Although it is fine to include your résumé as part of a portfolio, the remainder should ex - pand on your narrative as a professional in the golf industry. I recommend not going over 10 pages for a hard-copy document. Focus on the key qualities that golf indus - try hiring managers seek, such as teamwork, communications, problem-solving, attitude, integrity and leadership. I cannot emphasize enough that a portfolio is not all about turf projects. Yes, one or two pages can highlight agronomic projects with before and after pho - tos, but beyond that, a portfolio should be about YOU and how you will operate as part of their leadership team to drive business suc - cess for their organization. A good balance of photos and text is criti - cal. In our 280-character world, people simply aren't accustomed to reading long paragraphs and several pages of information. Cover the high points in a succinct format so the reader won't get bogged down in too much informa - tion and can quickly absorb the important points you aim to convey. e next time you conduct a job search, tell your story — your unique, compelling story — and win! Carol D. Rau, PHR, is a career consultant with GCSAA and the owner of Career Advantage, a career consulting firm in Lawrence, Kan., specializing in golf and turf industry careers. GCSAA members receive complimentary résumé critiques from Rau and her team; résumé, cover letter and LinkedIn creation for a reduced member rate; and inter - view preparation and portfolio consultation. Tell your story and win that next job! Part 2 of 2 It is incumbent upon you to set yourself apart and clearly communicate YOUR strengths and why YOU would be the best fit on their leadership team. (career) Carol D. Rau, PHR Twitter: @CareerGolf

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