Golf Course Management

MAR 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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offers to the area? Can you utilize technology to expand your communi- cation and outreach to include social media? Perhaps you can invest in a drone to capture aerial views of your course and activities. e key is to find an idea and take action. Even a small project could have big impact. For instance, are you using your cellphone to its full potential? With the latest apps and a high-resolution camera always at the ready, you just might find an innovative use for the latest pocket tool, moving you to the head of the class as a forward-thinking professional superintendent. It may not always be easy to think outside the box, but the things worth doing rarely are. If we all take a grassroots approach to increas - ing the knowledge and exposure of our field, we can create a vast web of people who understand the importance of the superintendent position. It is a win-win for everybody. is is the path to professionalize the position and image of the su - perintendent, and it just might change the look and impact of how we manage the game. e future could be filled with alternative-fuel mow - ers, safer and more effective pesticides, improved varieties of turf, more profits and less inputs, all because of the efforts of a few professional golf course superintendents with innovative ideas and vision. Professionalism: Putting it all together Every superintendent has a unique blend of education and experience that allows him or her to view the course from a multitude of perspec - tives. However, how the superintendent is viewed by others is a matter of professional and personal perception. By using craftsmanship, communication, transparency, protocol and innovation, the superintendent can create a powerful professional image, one that transcends stereotypes and sets the cornerstone for success in the golf course management industry. It takes perseverance to overcome years of misunderstanding. Are you ready to raise the bar within your personal professionalism as a golf course superintendent? We hope this article will spark a revival of profes - sionalism that will help everyone understand just how valuable the golf course superintendent is and that we support each other by building up the positive and displacing the negative. When it comes to professionalism, our words and actions paint the pictures that shape our industry, so learn, do, teach and repeat. Jorge Croda, CGCS, is a 12-year GCSAA member and has more than 20 years' experience in industrial engineering, consulting and golf course industries. Anthony L. Williams, CGCS, is a 22-year GCSAA member and is the Director of Golf Course Operations at TPC Four Seasons Golf and Sports Club Dallas at Las Colinas. Organizations like The First Tee provide another outlet for superintendents like Jorge Croda, CGCS, (at left in photo) to exhibit their commitment to professionalism. At right is recently retired First Tee CEO Joe Louis Barrow Jr. Photo courtesy of Jorge Croda

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