Golf Course Management

MAR 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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68 GOLF COURSE MANAGEMENT 03.19 Leo Feser Award CANDIDATE This article is eligible for the 2019 Leo Feser Award, presented annually since 1977 to the author of the best superintendent-written article published in GCM during the previous year. Superintendents receive a $300 stipend for their articles. Feser Award winners receive an all-expenses-paid trip to the Golf Industry Show, where they are recognized. They also have their names engraved on a plaque permanently displayed at GCSAA headquarters. commit to being a better communicator, you will certainly increase your worth and the pro - fessionalism of the entire industry. Transparency is a must In the film classic "e Wizard of Oz," we heard the line, "Pay no attention to that man behind the curtain," once the wizard had been found to be less than advertised. One of the ways to increase professionalism as a superintendent is to commit to a high level of transparency within your operation and ac - tivities. You can accomplish this by pulling back the proverbial curtain to your operation. Invite all levels of stakeholders — from owner - ship, management, members and guests, club staff (other departments) and other industry professionals — to visit your shop/property. ey will witness the many activities that you as a professional superintendent accomplish daily. If no one truly knows how much magic is happening within your operation, it is im - possible for them to appreciate you or your staff appropriately. On the flip side of that, be open to spend - ing a day with them to gain insight into how others manage their department or property, or how they interact and use the golf course assets. A successful superintendent is always learning from every situation; never pass up an opportunity to look beyond your own op - eration or have your skills validated to gain insights and perspective. Transparency is an important part of professionalism. The power of professional protocol What exactly is protocol? Protocol is a sys- tem of rules that explain the correct conduct and procedures to be followed in formal or informal situations. For our purposes, we will Nothing captures the overall craftsmanship and professionalism required by a superintendent and his team quite like an aerial shot at a PGA televised event — in this case, the 2017 AT&T Byron Nelson Classic at Four Seasons Resort and Club Dallas at Las Colinas in Irving, Texas, where Anthony L. Williams, CGCS, is director of golf and landscape operations. Photo by Jacob Boelsche I know of a superintendent who literally gave the shoes off his feet to help a guest of a member.

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