Golf Course Management

MAR 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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64 GOLF COURSE MANAGEMENT 03.19 Cultivate craftsmanship Craftsmanship is defined as the beautiful or impressive quality of something that has been made using a lot of skill. Certainly, a highly maintained golf course is beautiful and practical and requires skill to sustain, but what about the superintendent whose vision and hands-on application bring this product of agronomic craftsmanship to life? is blend of work ethic and vision gives golf its soul and purpose (not to mention a place to exist). e superintendent must, through character and lifelong learning, ex - hibit the core strengths he aspires to instill in the course and his staff. e superintendent must be a reflection of the course he or she manages and must mentor others to achieve this level of quality. ere - fore, he must be a powerful blend of education and experience, seeking the highest quality of education tempered with grassroots, weath - ered-boots experience. He is a lifelong learner, collecting knowledge and wisdom from edu - cation, both formal (college classes, seminars, webinars, etc.) and informal (on-the-job train - ing, conversations with peers, reading articles and books, etc.). e superintendent should demonstrate excellence in credentials and performance in Creative partnerships and the use of advanced technology raise the bar for key management practices used by the professional golf course superinten - dent. Here a dredge hangs over a fairway to begin a silt removal operation as the result of a partnership between a local golf course and utility corporation. Thinking outside the box is sometimes the best solution to complex prob - lems and is a good example of professionalism in action. Photo by Anthony L. Williams various ways, such as certifications (CGCS and other GCSAA programs, Audubon Inter - national, e-par, GEO), licenses, case studies, articles, industry contests and presentations. Strive to be the embodiment of the highest level of excellence personally and profession - ally so that by every measure your personal brand has value, and your contributions to every aspect of our industry are evident and impactful. Make your presence so obvious that people who play your course and meet you are able to see and feel the powerful con - nection between your personal standard and the daily course standard. is is not always easy, so remember that for the professional superintendent, crafts - manship is a journey, not a destination. Grow a little every day (sort of like turfgrass). Communication is key We must forge communication in every place, and every way, possible. e most cru - cial places to build communication are within our course, the golf industry and our extended communities (first our homes, then beyond). is means that we should become experts in oral and written communications. Be visible, contributing openly within your entire operation. Generate articulate reports The superintendent must be a reflection of the course he or she manages and must mentor others to achieve this level of quality.

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