Golf Course Management

MAR 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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34 GOLF COURSE MANAGEMENT 03.19 Did you ever get job search advice that went something like this: "Just be yourself, and you will be fine"? at advice is well- intentioned, but when your dream job opens and you are desperate for ways to get an edge, this general comment can be frustrating. Is there some truth to this advice? Yes! Hiring committees in the golf industry do want to know more about you as a person and how you will fit with their leadership team, beyond your experience, education and turf skills. Let's explore ways to tell your unique story to display what you offer a prospective golf facility as a distinctive person and not just another name on the applicant list. In this month's column, I will focus on cover letters and résumés as part one of a two-part series. My next column will discuss interviewing and portfolios. Cover letter. Approaching career docu - ments as an opportunity to tell your story starts right from the beginning, when you apply for a job and send an introductory let - ter accompanying your résumé. is is a letter, not a list, so the primary goals are to introduce yourself, express why you want to be part of their organization, and give some insight into you as a person. When I receive a cover letter and it jumps right into experience, facts and figures, it doesn't draw me in as a reader but rather keeps the applicant at arm's length and in the category of just another qualified can - didate. Give the hiring committee reasons to see you as a valued and supportive member of their leadership team first, and then move on to your career highlights and wins. Ways to share your story with the hiring committee can be as simple as expressing a personal reason for wanting to work there, beyond the golf facility features that attract you. For example, perhaps you have a goal of moving to the area because you are from there and want to return to be closer to fam - ily. Another example may include explaining how their work culture and customer priori - ties are a good fit for you, such as excelling in the high-end private club setting, hosting big tournaments, or fostering a family-friendly ca - sual environment. Yes, including some achievements and qualities related to their golf facility priorities is good, but giving them some insight about who you are, your career victories and your experience will have an authentic, power - ful punch. Résumé. A résumé is a marketing tool, not just a list of job titles and tasks. Create a sec - tion at the top of your résumé to highlight what you — and uniquely you — offer to a prospective golf facility. Characterize your career, leadership qualities and ability to pro - vide an outstanding golf experience for your customer/golfers/members. What are you pas - sionate about? What are your standards? Why do you get up every morning and head to the course? Go beyond the experience and skills that all the other qualified candidates will possess. Give them a glimpse of you as a complete pro - fessional, not just as a turf technician. Another way to break through is to include involvement in organizations and interests outside your formal job. Listing community leadership and involvement can be a great way to connect with hiring committee members to find common interests. You are so much more than just a turf manager. Convey that you are a complete pro - fessional and engaged community member and that you are dedicated to growing and ad - vancing the game of golf. Members often ask me whether to include community involve - ment in résumés, and my answer is yes. I be- lieve those little, random points can be pivotal in helping move you from the large stack of candidates to becoming a person hiring man - agers want to meet. e next time you conduct a job search, go ahead and tell your story — your unique, compelling story — and win! Carol D. Rau, PHR, is a career consultant with GCSAA and the owner of Career Advantage, a career consulting firm in Lawrence, Kan., specializing in golf and turf industry careers. GCSAA members receive complimentary résumé critiques from Rau and her team; résumé, cover letter and LinkedIn creation for a reduced member rate; and inter - view preparation and portfolio consultation. Tell your story and win that next job! Part 1 of 2 You are so much more than just a turf manager. Convey that you are a complete professional and engaged community member and that you are dedicated to growing and advancing the game of golf. (career) Carol D. Rau, PHR Twitter: @CareerGolf

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