Golf Course Management

FEB 2019

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 42 of 121

02.19 GOLF COURSE MANAGEMENT 37 An estimated 20 million peo- ple participated in the inaugural Earth Day in 1970. Tom Isaak was among them. No surprise. Isaak was there for an event that was staged from coast to coast in the streets, in au - ditoriums and on campuses such as Stanford, where Isaak was a student. The demonstrators' mes - sage — to enlighten citizens and politicians on the need for major upgrades in environmental pro - tection — was an ideology-fueled movement that Isaak embraced. "It came out of my background of having a conscience about the envi - ronment. My early mentors were strong environmentalists, so I came by it naturally," says Isaak, who also worked on political campaigns, including for current Speaker of the U.S. House of Representatives Nancy Pelosi, in California in the 1970s. "It became part of my philosophy of doing busi - ness." Now you know the driving force behind CourseCo, which was founded by Isaak and is based in Petaluma, Calif. In 1989, Isaak launched the golf course management company. Its core principles? CourseCo is committed to environmental enhancement, reduction of resource use, and sustainable management practices for all the golf courses it serves, and it involves its clients at all stages of development, whether they are municipalities, counties or private entities. CourseCo states that it "views corporate growth as a byproduct of service, not as a primary objective." Michael Bowen, project manager for California State Coastal Con - servancy, first encountered CourseCo several years ago. His viewpoint resembles what Isaak imagined. "The CourseCo staff and management were proactive, constructive and incredibly environmentally protective in the fashion in which they Shaped by its environmentally dedicated founder, CourseCo's mission to protect and enhance the environment is a huge reason why the golf course management company is receiving GCSAA's President's Award for Environmental Stewardship. Howard Richman A Main Course

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