Golf Course Management

DEC 2018

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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84 GOLF COURSE MANAGEMENT 12.18 (industry news) California PGA, Turf Star Western and Visage, the display is also slated for distribution to California legislative offices, water districts, city councils and county boards of supervisors. "During meetings and discussions with industry stakeholders, we found that public image was one of the biggest challenges facing the game of golf," CGCOA Executive Director Marc Connerly says. "Not only does that image exacerbate challenges for the industry before public policy makers, but it does not create fertile ground for those considering trying the game for the first time." Eventually, the campaign will include messaging about the benefits that golf courses provide to neighboring property values, family recreational opportunities and busi- ness networking, and it will address the myths that inhibit growth of the game and cast courses in a negative light. CGCOA represents nearly 900 golf courses in California, responsible for the employment of more than 128,000 California citizens, with wages in excess of $4 billion and a statewide economic impact exceeding $13 billion. The vision of CGCOA is to provide resources and leadership for public imaging, advocacy and state lobbying. Knollwood Country Club in Elmsford, N.Y., hosted a golf tournament and dinner gala to benefit the Pediatric Cancer Foundation (PCF). Through donations, sponsorships, entry fees and live and silent auction Toro's National Support Network (NSN) has been awarded the Help Desk Institute (HDI) Team Certified and Pinnacle of Excellence awards for a third consecutive year. These annual awards distinguish the NSN team as having the highest-quality technical support training in order to elevate the customer experience and recognize the team's commitment to service excellence through the adoption of best practices, as well as enhanced skills and knowledge. The HDI Team Certified Award acknowledges customer service teams of four or more people with 80 percent cer- tification. The HDI Pinnacle of Excellence Award recognizes customer service teams with 100 percent certification. These hard-earned distinctions require that the team dedicate hours to creating and improving operational ef- ficiencies and effectiveness, as well as generating superior customer satisfaction and retention. NSN prides itself on being more than a technical support center. "We are an extension of the customers' own support team with solid customer relationships. We are here for them whenever they need us," says Inger Nordby, NSN manager. "That is why it is so important to continue to learn and improve. The HDI awards are a clear indication of our dedication to service and our commitment to the customer." Developed over 25 years ago, NSN is the first-of-its-kind irrigation industry support network. It provides dedicated service 24 hours a day, seven days a week, to ensure that golf courses, sports fields and municipalities are effectively irrigated worldwide. Based in Abilene, Texas, the team includes 20 licensed irrigators with an average tenure of 10 years and more than 340 years of NSN experience combined. The California Golf Course Owners Association (CGCOA) introduced "Golf is Good," a campaign aimed at improving the image of golf and spreading the message of golf's many community benefits to elected officials and the general public. A display piece touting the economic, employment and charitable benefits of golf was circulated to golf courses statewide for posting on pro shop counters and golf course bulletin boards. Made possible through the support of Club Car, Southern The employee-owners of PBI-Gordon announced that Neil Cleveland has joined the company as vice president and general manager. Cleveland will oversee all aspects of the PBI-Gordon Professional Turf & Ornamental and Home Lawn & Garden Business Unit, including product sales, marketing, operations, research and development, regulatory and technical services. He will be based out of PBI- Gordon headquarters in Kansas City, Mo. Cleveland replaces Tom Hoffman, who retired from the company in October. Hoffman joined PBI-Gordon in 1983 and throughout his 35-year career has overseen considerable growth as PBI-Gordon has evolved. An industry veteran, Cleveland was most recently director of commercial operations for Bayer's CropScience division, a position he has held since 2012. Prior to that, he held a series of domestic and international management-level posi- tions with Bayer and ChemLawn Services during his 30-year career. Cleveland holds a bachelor's degree in agronomy from Delaware Valley College of Science and Agriculture. He has served on the boards of the Professional Lawn Care Association of America and Project Evergreen. PBI-Gordon's NEW VP/GM Toro's National Support Network

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