Golf Course Management

NOV 2018

Golf Course Management magazine is dedicated to advancing the golf course superintendent profession and helping GCSAA members achieve career success.

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Page 46 of 99

11.18 GOLF COURSE MANAGEMENT 45 When misinformation about environmental practices troubles golfers and communities, it's time to sharpen science communication skills. Liliam Martinez Bello, Ph.D., and Rick Brandenburg, Ph.D. Golf course superintendents face a wide array of challenges, but many of those challenges now show up on our computer screens and smartphones. Some of the typical challenges that superintendents face are predictable; they can be planned for and controlled. Other factors are out of our control and are less predictable. Such is the life of a superintendent who has learned to deal effectively with the challenges and with a commitment to environmental stew - ardship in the process. In golf, if you don't maintain your skills — or your course — it all falls apart very quickly. Keeping your game sharp requires a consistent commit - ment to refining skills. If you don't maintain a rigorous training plan, then it becomes harder to recover skills once they are lost. However, over the last decade, many people have ignored a critical part of the game of golf: the social license. In order for us to enjoy the open air and green space, our communities, including the non-golfing community, must be on board. One major obstacle for the public's acceptance is the overwhelming presence of information — much of it filled with inaccuracies and agendas — that criticizes the game and questions our commitment to sustainability. e result is an erosion of the social acceptance of our industry, as critics become loud yet unopposed. eir voices influence a community that is unsure what to believe or whom to trust. and the superintendent NEWS FAKE

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